Posted by admin on July 21, 2017
Nike ending Livestrong relationship World Politics Entertainment Gossip Movies TV Music Theater Arts Crosswords Entertainment Pics Horoscopes Daily Weekly Monthly Lifestyle Health Food Viva Games Opinion Autos Buyer's Guide Ratings Reviews News Views Photos Galleries Covers Classifieds Trending: NFL Puerto Rico JARED KUSHNER KHLOE KARDASHIAN ANTHONY WEINER Nike has yanked its nike cr7 support for the fallen cyclist's former charity, Livestrong, marking the end to the nine year campaign best known for the popular yellow bracelets. The partnership began in 2004 and brought more than $100 million to the foundation that has renounced its founder. The apparel giant captured a new and wealthy demographic selling yellow and black Livestrong gear, but the deal also helped Armstrong cloak himself with a do gooder image that he used nike h web glove to perpetuate his doping lies. According to the Associated Press, Nike will stop making Livestrong gear after the 2013 holiday season and then not renew its contract with the foundation. In 2004, Nike and the Lance Armstrong Foundation joined forces and created the Livestrong bracelet campaign, with the entire $1 cost of the bracelet going to Armstrong's foundation. (Stephen Chernin/Getty Images) The Livestrong Foundation severed ties with Armstrong months ago, but vows to continue without him and Nike. "This news will prompt some to jump to negative conclusions about the Foundation's future," the group said in a statement released Tuesday. "We see things quite differently. We expected and planned for changes like this and are therefore in a good position to adjust swiftly and move forward with our patient focused work." Over the course of a nine year relationship, Nike has helped Lance Armstrong's Livestrong cancer charity raise more than $100 million. (LIONEL BONAVENTURE/AFP/Getty Images) Nike and other sponsors including Oakley and Trek backed Armstrong right up until all of his legal options ran out, forcing him to confess to using performance enhancing drugs and methods throughout his career. Before then, Armstrong skillfully deflected accusations about his doping by changing the subject to his charity work. All too often, a challenge to Armstrong was portrayed as support for cancer. Never was this more true than in 2009, when Armstrong launched a Nike branded comeback billed as an effort to "fight this disease." When Irish journalist Paul Kimmage confronted Armstrong that year, Armstrong denounced Kimmage for not showing proper regard for "a disease that touches everybody around the world." Last October, Paul Willerton, who rode with Lance Armstrong, joins other protesters outside Nike headquarters in Beaverton to demand that Nike break ties with Armstrong. Meanwhile Nike gave Armstrong an enormous platform to downplay the accusations, airing a nike 6pm television advertisement in which Armstrong said "Everybody wants to know what I'm on. What am I on? I'm on my bike busting my ass six hours a day. Confidentiel." Phil Knight, chairman and co founder of Nike, says as recently as January that his athletic company is not completely ending its relationship with Lance Armstrong. 'Never say never,' Knight told TMZ earlier this year. (Andrew Harrer/Bloomberg) Then there was Oakley, the eyewear company whose representative, Stephanie McIlvain a close friend of Armstrong's stood by his side long enough and energetically enough to get called before a federal grand jury investigating Armstrong's teams for fraud. At one point McIlvain left abusive voicemails for one of Armstrong's accusers, Betsy Andreu. The Justice Department has joined a whistleblower suit initiated in 2010 by Floyd Landis.